Four steps, on every decision.
- 1
A consumer reaches a decision point
They decline, finish or pause in your funnel. Your page sends Lux the context it has.
- 2
Rules filter what can’t be shown
Licensing, eligibility, frequency and budget are applied before anything is ranked.
- 3
Lux ranks the next best action
What remains is ordered by expected value. Today every action is an offer.
- 4
Outcomes feed back
Clicks, conversions and funded outcomes teach Lux what works, each counted once.
Sites, funnels and publishers with consumers to monetize, including the ones who don’t convert.
Earn more from every consumer you already paid for.
- One small embed, wherever a consumer reaches a decision point
- Bring your own buyers, or add ours
- A dashboard showing your lift against the holdout
Lenders, debt relief companies and other brands that pay to reach eligible consumers.
Reach eligible consumers. Pay on outcomes you report.
- Your licensing and eligibility rules run before any ranking
- Settle by postback; every billable event counted once
- Set your own bid and budget, and see spend and results for every campaign
We only claim lift we can prove.
A random share of consumers sees a random slate of ads, and Lux is measured against them. First live results are being collected now.
Built to be trusted with money and data.
Rules before ranking
Lux never ranks an offer it isn’t allowed to show.
Buyer outcomes stay separate
One consumer’s outcomes are never joined across buyers.
Exactly-once billing
Every billable event counts once, even when retried.
Money derived server-side
Billable value is calculated by Lux, never by a caller.
Start with one page.
No special pilot terms. Sellers sign up and choose self-serve at a 10% platform fee, or white-glove service at 25%.
Questions? pcozens.inc@gmail.com